In September of 2021, Louis Vuitton announced on its website that it is currently preparing a new action plan committing to achieve 100% renewable energy in the sectors of production and logistics by 2025. LVMH’S program proposed to reduce its carbon footprint by lowering the consumption of electricity in all LVMH Maison’s retail and production sectors. Though LVMH is not part of the Fashion Pact, they have made significant efforts to reduce carbon emissions, with the creation of the LIFE Program that launched in 2012. that was crafted with eco-friendly materials. To the right of the jumpsuit is a handbag from Louis Vuitton’s Felt Line Collection for A/W 2021. Luxury brands under the LVMH umbrella such as Louis Vuitton and Stella McCartney have adopted an image around the culture of sustainability on social media and have taken steps towards sustainable product development. Pictured below is the Stella McCartney A/W 2021 Collection jumpsuit, made of recycled nylon from pre-consumer waste. Over the last few years, there has been a significant improvement in the industry’s sustainability practices. This once again instilled hope in the hearts of the fashion environmental advocates who were eager to see the next steps the industry would take towards sustainability. In 2019, the G7 Fashion Pact, representing over 200 brands, indicated a commitment from the fashion industry and the French government to collaborate in becoming a more sustainable industry. In 2015, the Paris Agreement brought hope among climate activists promising a reduction in greenhouse gas emissions. In 2021, the protesters are back and seem more concerned than ever. During the past three years, protesters have crashed Gucci and Chanel’s 2020 Spring/Summer shows. It is not the first time that we see things of this nature happening on the runway, with sources like WWD recalling “9 Times Runway Crashers Disrupted Fashion Week Shows ” it is evident that protesting at shows is not unusual. Source: Extinction Rebellion Understanding the Protest: The Issue of Overconsumption
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