NWEI seeks to drive global behavior change through creating and tracking sustainable actions addressing gaps in local and global sustainability engagement efforts and supporting the lowering of global GHG consumption (Erickson et al. Through its partnership with Project Drawdown, NWEI is using this powerful intervention to widespread engagement and action on the top climate change solutions. EcoChallenge creates a healthy environment for trying and sustaining behaviors with social incentives and celebrations for both effort and impact.ĮcoChallenge’s change model connects transformative learning with behavior change, leading participants from awareness to engagement to action. Social media tools have been shown to enhance motivation, experience, and mastery through peer learning, where students share experiences and knowledge beyond curricula to enhance learning outcomes (Hosny & Fatima 2012, Chen et al., 2011, Tower et al., 2014). By seeing other people’s stories and accomplishments, participant’s belief in their ability to change their own behaviors is reinforced. ![]() Within the EcoChallenge platform, communities are able to visualize the impact of collective individual change, giving more meaning to the choices that they make. Serving organizations ranging from educational institutions and community organizations to global corporations, NWEI provides self-paced sustainability education designed to create learning and action on proven solutions. NWEI developed EcoChallenge to address these gaps. Many studies have found that there are wide gaps in consumer knowledge, behavioral data, and educational resources relating to sustainability issues (Gustavsson et al., 2011 Parfitt et al., 2010 Smil, 2004).
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